In 2011, I was requested to lead a similar event to the Automotive Symposium 2011, this time for the Industry Division. I had previously organised a lessons learnt workshop and distributed a report for Automotive Symposium to identify areas for further improvements and to also document best practices. I invited the former project team from the Automotive Symposium 2010 to share their experiences with the new project team using the lessons learnt documents as reference points. This greatly helped us to ensure that Innovation Days 2011 was bigger and better than the Automotive Symposium 2010. Please some impressions of Innovation Days 2011 below.
Hospitality Work Package
Technical Symposium Work Package
Round Table Sessions Work Package
Plant Tour Work Package
Gala Evening Work Package
Massive stage with product features 
Rehearsal with “paparazzi” 
Hilton function hall 
Welcoming the cofounder 
Three types of pre-ordered menus 
Networking 
500 participants 
Western dance 
Chinese dance 
Japanese dance 
Kids performance 
APAC flag dance 
APAC presidents and company cofounder on stage 
Post dinner entertainment: jazz quartet
Sightseeing Work Package (Rehearsals and actual days)
What success looked like
We achieved an overall customer satisfaction experience of 98% compared to the Automotive Symposium 2011 of 95%. Customers rated their hostility experience as 100% which might seem unreal. But considering the depths to which my hospitality team went, I am not totally surprised. They practically visited every single one of the 500 guest rooms to do a final check before the guests arrived.
The technical symposium and round table work packages both also received 98% rankings, again higher than the previous year. Although there were still areas that we could have done better in some work packages, generally we delivered Innovation Days 2011 exceeding management and customers’ expectations.
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